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QUESTION
Explain the factors in determining an appropriate promotional mix: what is it, why it is important, what should do, and what need to know.
Explain the factors in determining an appropriate promotional mix: what is it, why it is important, what should do, and what need to know. Cite specific examples of how would apply each of these promotional factors, discussed proposed business:
- Geography
- Promotional budget
- Product characteristics
- Competitor's types of promotion
- Customer feedback
