Explain the factors in determining an appropriate promotional mix: what is it, why it is important, what should do, and what need to know.

 Explain the factors in determining an appropriate promotional mix: what is it, why it is important, what should do, and what need to know. Cite specific examples of how would apply each of these promotional factors, discussed proposed business:

• Geography
• Promotional budget
• Product characteristics
• Competitor's types of promotion
• Customer feedback