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QUESTION
EXTRA CREDIT TruEarth Problem Please refer to Exhibit 5 (pg. 9) of the TruEarth case.
EXTRA CREDIT TruEarth Problem
Please refer to Exhibit 5 (pg. 9) of the TruEarth case. If the “%of Definites” who actually buy increase to 90%,
Trial rate (definite + probable) for Tru-Earth customers will be ____ Trial rate (definite + probable) for Tru-Earth non-customers will be ____ Adjusted Trial Households for Tru-Earth customers will be ____ Adjusted Trial Households for Tru-Earth non-customers will be ____ Please show calculations (should be clear and legible). Why do the numbers differ?
