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Feb Drive 2011 MBA SEMESTER III MB0050 - Research Methodology- 4 Credits (Book ID: B1206) Assignment Set- 1 (60 Marks) Note: Each question carries 10...
Master of Business Administration – MBA Semester 3rd core MB0050 Research Methodology - 4 Credits Assignment Set- 1 60 Marks Note: Each question carries 10 Marks. Answer all the questions. Q 1. Give examples of specific situations that would call for the following types of research, explaining why – a) Exploratory research b) Descriptive research c) Diagnostic research d) Evaluation research. (10 marks). Q 2.In the context of hypothesis testing, briefly explain the difference between a) Null and alternative hypothesis b) Type 1 and type 2 error c) Two tailed and one tailed test d) Parametric and non parametric tests. (10 marks). Q 3. Explain the difference between a causal relationship and correlation, with an example of each. What are the possible reasons for a correlation between two variables? ( 10 marks). Q 4. Briefly explain any two factors that affect the choice of a sampling technique. What are the characteristics of a good sample?(10 marks). Q 5. Select any topic for research and explain how you will use both secondary and primary sources to gather the required information. (10 marks). Q 6. Case Study: You are engaged to carry out a market survey on behalf of a leading Newspaper that is keen to increase its circulation in Bangalore City, in order to ascertain reader habits and interests. Develop a title for the study, define the research problem and the objectives or questions to be answered by the study. (10 marks). Master of Business Administration – MBA Semester 3rd core MB0050 Research Methodology - 4 Credits Assignment Set- 2 60 Marks Note: Each question carries 10 Marks. Answer all the questions. Q 1.Discuss the relative advantages and disadvantages of the different methods of distributing questionnaires to the respondents of a study. (10 marks). Q 2. In processing data, what is the difference between measures of central tendency and measures of dispersion? What is the most important measure of central tendency and dispersion? (10 marks). Q 3. What are the characteristics of a good research design? Explain how the research design for exploratory studies is different from the research design for descriptive and diagnostic studies.( 10 marks). Q 4. How is the Case Study method useful in Business Research? Give two specific examples of how the case study method can be applied to business research. (10 marks). Q 5. What are the differences between observation and interviewing as methods of data collection? Give two specific examples of situations where either observation or interviewing would be more appropriate.( 10 marks). Q 6. Case Study: You are engaged to carry out a market survey on behalf of a leading Newspaper that is keen to increase its circulation in Bangalore City, in order to ascertain reader habits and interests. What type of research report would be most appropriate? Develop an outline of the research report with the main sections.(10 marks).
