Ferguson follow the recommendation of Wolfgang Berndt and his German team to authorize a national launch on the basis of four-months of test results?...

Should Charlie Ferguson follow the recommendation of Wolfgang Berndt and his German team to authorize a national launch on the basis of four-months of test results? If and when the decision was made to launch Vizir, to what extent should this be considered a European rather than just a German product? If a coordinated European rollout was planned, to what degree should the company standardize its product formulation, packaging, advertising, and promotion?