Final project

Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions:

1.

How you will hook your listener

2.

Identify the customer’s key issues

3.

Make the recommendation

4.

Stress benefits, not features

5.

Make the close

6.

Respond to objections

Write a one page formal business letter to your supervisor explaining your campaign.

Write a one page office memo to your coworkers outlining the campaign.

Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.

This final project should be a minimum of four pages (not including cover and reference page). The textbook must be referenced; paraphrased and quoted material must have accompanying citations.

us

ing APA style

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