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QUESTION
Flying the Friendly SKies Case and Tropicana
In the Flying the Friendly Skies case and Tropicana: Social Media case, you were exposed to public perception and unsuccessful strategy execution. Required in two pages minimum:
- In the aftermath of the flight attendant’s actions, what role did the media play? What message should JetBlue have communicated to the public? Explain
- From a competitive strategy standpoint why did Tropicana feel it was necessary to develop a new package design and what were their objectives in doing so? Explain
$5 due 04/09/2017 6pm central time
