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Follow this link to complete this week's discussion: https://nbcnews.com/news/sports/some-native-americans-applaud-cleveland-indians-name-change-say-it-n1251183 What did you learn about marketing fro
Follow this link to complete this week's discussion:
https://nbcnews.com/news/sports/some-native-americans-applaud-cleveland-indians-name-change-say-it-n1251183
What did you learn about marketing from this article? What STP marketing strategies were discussed? In particular, what positioning strategy was illustrated by the Cleveland Indians' proposed name change? Does the proposed change by the Cleveland Indians described in this article meet the criteria/conditions for repositioning a brand?
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