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FOR MADAM PROFESSOR
For the second discussion, consider the following good research questions:
- What are the perceived strengths and weaknesses of our retail operations?
- What is the demographic profile of visitors to our website?
- To what extent has the new advertising campaign been successful in creating the high-quality, customer-centered corporate image that it was intended to produce?
- How has the new packaging affected the sales of the product?
- How do price and quality rate on consumers’ evaluation of products?
Choose two of these and develop related, but ineffective, poorly-written research questions for each. In your responses, conclude why the questions are no longer well-defined research questions? Consider the relevance and the feasibility as well as the observable outcomes.