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QUESTION

FOR MADAM PROFESSOR

For the second discussion, consider the following good research questions:

  • What are the perceived strengths and weaknesses of our retail operations?
  • What is the demographic profile of visitors to our website?
  • To what extent has the new advertising campaign been successful in creating the high-quality, customer-centered corporate image that it was intended to produce?
  • How has the new packaging affected the sales of the product?
  • How do price and quality rate on consumers’ evaluation of products?

Choose two of these and develop related, but ineffective, poorly-written research questions for each. In your responses, conclude why the questions are no longer well-defined research questions? Consider the relevance and the feasibility as well as the observable outcomes.

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