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For this assignment, you'll be writing annual acquisition letter for World Wildlife Fund organization. This is a one page letter being sent to 10,000 prospects who have never given to the organizatio
For this assignment, you'll be writing annual acquisition letter for World Wildlife Fund organization.
This is a one page letter being sent to 10,000 prospects who have never given to the organization. The letter seeks an unrestricted Annual Fund gift to the organization. The letter, whose intent is to acquire new donors, should be about one page long and contain case for support elements in brief and should have an appealing, logical, convincing and presentational structure, providing ease of reading and provoking the desire to read the letter’s message.
The students’ understanding of this letter and its use will be assessed by their inclusion of case for support elements, by demonstrating a logical, convincing and presentational structure, and by they including a specific ask for a contribution.
