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For this assignment, you will conduct a survey on the promotional plan of a product or service from a business of your choice, then write a report of your findings. Your report should be a minimum of
For this assignment, you will conduct a survey on the promotional plan of a product or service from a business of your choice, then write a report of your findings. Your report should be a minimum of 500 words. You may also use the same business you chose for the previous assignment. Follow the steps below to complete this assignment:
- Use the following questions to guide your report.
- What form of promotional mix did this business use?
- What are the communication process of your chosen business? Describe in detail its communication process: message, channel, and receiver.
- What is the makeup of this business: nonperson, personal special forms of communication technique aimed at a target market?
- How was the functionality of the website (of your chosen business)? Did you find the website easy to use and navigate? Was it user friendly?
- Provide the web address of the business on which you conducted the survey.
- Describe the functionality of the website.
- Provide suggestions if it was not user friendly.
- Follow APA guidelines for citing your sources and references.