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QUESTION

For this week’s assignment, evaluate Target’s communication strategy during the data breach using the factors as presented in the Situational Crisis Communication Theory.Address the following:Disc

For this week’s assignment, evaluate Target’s communication strategy during the data breach using the factors as presented in the Situational Crisis Communication Theory.

Address the following:

  • Discuss how you believe Target’s former CEO leader handled the crisis

Recommend a communications strategy for Target’s new CEO, Brian Cornell.

5 pages not including title and references page

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