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For your Key Assignment, you will research and follow your favorite brand or store. You will also choose a product to follow throughout this session. Each section will be worked on separately througho
For your Key Assignment, you will research and follow your favorite brand or store. You will also choose a product to follow throughout this session. Each section will be worked on separately throughout the class.
The final Key Assignment that is due in Unit 5 will be a Customer Satisfaction and Product Guarantee Plan. The required Key Assignment sections are the following:
- Section I: Company and Brand Information
- Section II: Product Pitch Script
- This section will optimize the perfect pitch for selling your brand. Include features and benefits of the product.
- Section III: Cross-Selling and Promotional Opportunities
- This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle to build brand awareness and loyalty.
- Develop 1 promotional campaign for selling these complementing products.
- Section IV: The Product Promise and Guarantee
For Unit 1 IP, please focus on Section I only.
The project deliverables for Section I are as follows:
- Visit your favorite store where your product is distributed, either a brick-and-mortar (BAM) store or virtual store.
- Study the store and the product’s return policy.
- Develop a brief PowerPoint presentation identifying the company, the brand you selected, and your store’s customer service policy.
- Find a competitor, and analyze its policy. What are some of the similarities and differences?
The requirements for your PowerPoint presentation are as follows:
- 100–150 words of speaker notes per slide
- Title and reference slides (2 slides)
- Specifics and explanation of store customer service and product policies for each store (2–3 slides)
- Comparison of the 2 policies (3–4 slides)
- 1 positive aspect about both policies
- 1 negative aspect about both policies
- 1 way you would update or change the policy for today’s customer, and why you would choose to make that change
