Forum: Are there particular types of innovation activities for which large firms are likely to outperform small firms? Are there types for which small firms are likely to outperform large firms? - Wha

Forum: Are there particular types of innovation activities for which large firms are likely to outperform small firms? Are there types for which small firms are likely to outperform large firms?

- What are some of the advantages and disadvantages of having formalized procedures for improving the effectiveness or efficiency of innovation?

(Responses will be submitted once initial forum has been posted)

Assignment: Throughout this course you have worked on various components of your marketing plan. Now it's time to put it all together and finalize your plan, as you know it today. Submit your completed marketing plan. Your marketing plan should include the following:

• Marketing objectives and how they meet business goals
• Marketing framework
• Customer segmentation – current, potential, and competitor’s
• Differentiation of your business
• Marketing dashboard
• Graphics

Minimum 5 pages

Minimum 3 graphics

Minimum 2 scholarly sources

Business professional format

APA for citations and reference list