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Fountain Plus, Inc. a manufacturer of bottled water, has enjoyed rapid growth in sales of one of its flavored water products, Xtrafresh, for which it...
Fountain Plus, Inc. a manufacturer of bottled water, has enjoyed rapid growth in sales of one of its flavored water products, Xtrafresh, for which it has a patent,
which has just expired. It now faces fierce competition from a number of other bottled water manufacturers in the case of Xtrafresh.
a. As a manufacturer in the bottled water industry,
what type of market does Fountain Plus Inc. Operate in
before and after the patent expired? Explain