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QUESTION

Fox International Channels has invited agencies to pitch for a project to revamp the FX digital channel.

Fox International Channels has invited agencies to pitch for a project to revamp the FX digital channel. Based on the request pitch a design for an ad campaign for FX that includes idents, bumpers, billboards, press materials, and print advertising. You do not have to develop actual designs but rather specify the types of characteristics and features of each would be important in the design for each media type.

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