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From its humble roots, Southwest Airlines has emerged as a major airline in the U.
From its humble roots, Southwest Airlines has emerged as a major airline in the U.S. In an industry where failure is more common than success, the company has achieved steady growth and an impressive performance record. With no reprieve from intense competitive pressure in sight, Southwest needs to determine if its technological innovations, procedural improvements, managed price hikes, and acquisition activity are sufficient to overcome looming challenges in the industry. Do recent issues (such as safety violations and a labor union dispute) signal inherent weaknesses at Southwest or demonstrate the company's strength at handling threatening situations as they emerge?What strategy (or strategies) should the company use to continue its growth?no mini but no more than three paragraph
The strategies that should be used include change management and total qualitymanagement. Learning organizations aim at channelizing individual and team ideasand knowledge throughout the...