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QUESTION

Generating cash is the ultimate responsibility for managers today. Cash and cash flow are considered the

Generating cash is the ultimate responsibility for managers today. Cash and cash flow are considered the

"lifeblood" of a business.

How important has cash generation been for your current company or a prior employer? How is cash generation different from the concept of profit and loss (P&L) in accounting? Provide an example of how a company manages cash flow.

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