George is starting the campaign plan for his speciality chocolate company, Sucre.

George is starting the campaign plan for his speciality chocolate company, Sucre. He remembers from his previous marketing experiences that there are a few critical pieces of information he needs to know before launching into the action plan. What does George need to know at the beginning of his communication action plan?

the campaign deadline dates, date conflicts, and people's time limitations and availabilities

the IMC tools and methods the campaign will be using

the budget, the accounting method, and