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Getting the green light: Gaining internal buy-in JUNE 28, 2013 - re-printed from b2marketing.net Gaining internal buy-in remains one of B2B...
Gaining internal buy-in remains one of B2B marketers' greatest challenges. So why is gaining internal buy-in often considered so difficult a challenge? What are the kinds of things B2B marketers are seeking buy-in for exactly - and who are they seeking it from? Lastly, is there a secret weapon for dealing with this contentious issue?
