Good Day!I am an MBA student who is working on a subject to write an assignment. The subject

Good Day!

I am an MBA student who is working on a subject to write an assignment. The subject

is mentioned below:

"The best marketing strategies aren't top down, they're outside in, starting with the customers' needs and wants."

Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.

The question I have is that:

Which information I should reference for this assignment which can strong my assignment?

which topics I should talk about and put in my Table Of Content?

Which appendixes should I include for this assignment?

How to divide the quantity of my words for each topic?

Thanks for your kind reply.