GREENER TELCO Scenario The board of directors at a large telephone company wants its executives to make the organization more environmentally

 GREENER TELCO Scenario

The board of directors at a large telephone company wants its executives to make the organization more environmentally friendly by encouraging employees to reduce waste in the workplace. Government and other stakeholders expect the company to take this action and be publicly successful. Consequently, the chief executive officer wants to significantly reduce paper usage, trash, and other waste throughout the company's many widespread offices. Unfortunately, a survey indicates that employees do not value environmental objectives and do not know how to "reduce, reuse, recycle." As the executive responsible for this change, you have been asked to develop a strategy that might bring about meaningful behavioral change toward this environmental goal.

QUESTION  What is the most appropriate set of change management strategies for implementing change at Greener Telco? The answer should include a) creating a urgency to change, b) minimize resistance to change, and  c) refreeze the situation to support the change.

 This comes from Chapter 15 Organizational Behavior 7th edition