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hai, i need this paper as a PPT, with 12 slides and 500 words repirt, please go through the content below, take a topic of your own which matches the content.As for your presentations, the key is to i

hai, i need this paper as a PPT, with 12 slides and 500 words repirt, please go through the content below, take a topic of your own which matches the content.

As for your presentations, the key is to identify the consumer and use the chapter on STP as well.

  1. Here’s a suggested structure for the assessment task: 

Introduction slide - with your names and I/d numbers & company 

Agenda - what are you going to cover 

Background - the company, perhaps the location that you are focusing on or the product that you are going to review. 

Definition of Segmentation - I’m sure that you all will be able to come up with this, but the key is to paraphrase and in-text citations is a must. 

Consumer profile - who are your consumers? 

Over here, you can identify a primary and secondary segment and illustrate them

Using a table such as the geographic, demographic, psychographic and behavioural segmentation would be great as a guide. 

Great idea to use visuals and pictures to communicate to me who they are. 

I leave it to you to best communicate it to me and present it in a way that is conducive. 

Positioning  - a perceptual map would be great.

Positioning statement  - come up with the statement that supports your position. 

Conclusion 

References 

Some extra things to take note of: 

You are welcome to use images / graphs / tables to insert in the presentation. You don’t have to use a lot of words as you have a 500 word write up to tell me all that I need to know. 

This 500 word write up is a summary of your main points. Essentially, its a document that covers the key points. 

In-text references are essential as well as end of text even though it is a presentation. 

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