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Haigh's Chocolate is a family owned Australia chocolatier based in Adelaide SA. They specialize in handmade and single origin chocolates from...
The brief
There are many occasions, celebrations and festivals in a year. Some of them are celebrated with chocolates! Your consulting firm is given the task of creating a product, or packaging its current range of products into a product especially for an occasion of your choice. For example, for Valentine’s Day you may create a bouquet of Haigh’s chocolate roses, or a World Food Day chocolate where proceeds go to a non-profit organization or to theme the chocolates with a local festival!
You can decide on the product strategy by looking at the various marketing theories taught this semester. The challenge is to think outside the box and create a product that is feasible for the brand!
