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Hands-on Activity: Balanced Scorecard & KPIsAccording to the case studies in the textbook, assess either MARS, incorporated OR The University of California using the Balanced Scorecard approach. Be su
Hands-on Activity: Balanced Scorecard & KPIs
According to the case studies in the textbook, assess either MARS, incorporated OR The University of California using the Balanced Scorecard approach.
Be sure to (1) address at least one KPI including hypothetical goal, measure and target for each of the four perspectives (financial, customers, etc.) in tabular format and (2) draw or sketch out a dashboard for your scorecard. Include a brief narrative (at least two sentences) explaining your specific scorecard as it relates to the organization.
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