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QUESTION
has the rivalry between Coke and Pepsi affected industry profits, and how is the increasing popularity of non-CSD substitutes affecting this rivalry?...
- How has the rivalry between Coke and Pepsi affected industry profits, and how is the increasing popularity of non-CSD substitutes affecting this rivalry?
- Factors Influencing Rivalry
- Factors Influencing Substitutes
- How these determine industry profitability
