Have 2 Discussions DUE ASAP

DISCUSSION 1

"Hit Your Mark With Matched Messaging" Watch the video below and then respond to the questions that follow:

Click here for full screen viewability in a new window.

Develop a brief IMC for the company or product you are working on in your assignments.

• First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
• Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
• How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
• Click here to view the grading rubric for this discussion.

Video Segment Reference:

Tribus. (2013, May 6). What is integrated marketing? [Video file]. Retrieved from https://youtu.be/k6WF0O1Mnvk.

DISCUSSION 2

"Building and Using Models" Please respond to the following:

Note: Online students, please select one of the two subjects to discuss.

• Imagine that you are a business manager for a mid-sized company. Propose one (1) overall strategy to build an effective business model in order to both monitor / control changes in business process and predict future business performance for your company. Provide a rationale (e.g., verification process) for your response.

• Per the textbook, in order to understand the causal relationship in business process, manager often asks “whys” to drill down the root cause of failures. Select one (1) project from your working or educational environment and propose at least three (3) “why” questions that you would ask in order to identify root cause of problem. Justify your responses