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having produced this new item it is necessary to bring it to the awareness of the buying public . how will you do this ?
having produced this new item it is necessary to bring it to the awareness of the buying public . how will you do this ? in a report format explain each of the steps that would be taken to plan and carry out a promotional campaign and the specific condition that would need to be taken into consideration . describe the methods you would use to : 1 .set and communicate promotional goals/objectives 2.examine the situation and decide on a plan of action .3 comply with legislation .4 allocate roles and responsibilities to individual members of your team .5 determine the resources you will require( including team members) . 6 set appropriate time lines for the campaign 7 schedule promotional activity 8 describe how you will obtain budget figures and relate actual costs to the budget 9 determine the promotional activity that should be planned 10 document the key messages of the campaign 11. identify and select media vehicles 12. set-up relationships /networks to assist with the promotion 13.monitor the promotion 14. analyse audience feedback 15. assess the effectiveness of planning processes 16. evaluate the results of the promotion 17. draft conclusions and recommendations on future direction of promotional activities 18. communicate the success/failure of the campaign to those involved (1500-2000 words )
