He reasoned that the lower price would increase both the number of people using public transportation and revenue from fares. The increased revenue...

He reasoned that the lower price would increase both the number of people using public transportation and revenue from fares. The increased revenue would be used to buy new buses. When he estimated price elasticities of demand, Sanders found that the price elasticity of demand for both bus and trolley service was -0.6. What advice should Sanders give the City Council?