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Healthcare marketing

In this unit, you will become the marketing expert of a select healthcare system. By the end

of this unit, you will be able to proficiently ela

borate how healthcare marketing principles

and theories can maximize effectiveness of a specific healthcare system.

To begin, select one (1) of the following healthcare systems that you would like to explore

for this unit:

Acute care

Ambulatory care

Assisted living

Continuing care retirement community

Critical access hospital

Dialysis care

Home health care

Hospice care


-term care

Memory care

Palliative care

Pediatric care

Primary care

Short-term care (e.g. post-surgery therapy)

Surgical care



Other (requires approval from instructor)

The healthcare system that you selected will be the foundation for your unit 2 assignment.

Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.)

Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system

Research a real

-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts

Report your findings by using one (1) of the methods below:

4-5 page fact sheet for the general community.

Letter to the CEO of your selected healthcare system.



Point presentation for a Board of Directors (10

-12 slides; speaker notes as needed to support assertions).

5-7 minute public service announcement (using a free online voice recorder such as vocaroo.com)

The use of first person is permitted for this assignment. APA formatting (e.g. title page, conclusion, reference page, etc.) should not be used.

Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.

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