Hello Can you please help me to discuss strategic direction of William Hill Plc over the last 5 years which include: Mission and Vision statements

Hello

Can you please help me to discuss strategic direction of William Hill Plc over the last 5 years which include:

• Mission and Vision statements (using SMART)
• Overall target market( should using porter's diamond)
• Strategic choices ( corporate and business strategies )
• strategic and financial goals/ objectives ( Debt & E)
• evaluate the strategies adopted by William Hills ( advantage and disadvantages)

applying some models such ashridge model, BCG, life Cycle, Ansoft's matrix, types of diversification, porter generic strategy, 6 sigma, CSF, BSC, Bendmarking or KPI

please the discussion is around 1000 words with references.

Thank you so much

Tuan