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Hello Dear Please read the case then answer the following 2 Qs. Here is the link of the case that you can read:
Hello DearPlease read the case then answer the following 2 Qs. Here is the link of the case that you can read:https://www.u-cursos.cl/ingenieria/2007/2/IN77R/1/material_docente/bajar?id_material=154631H-E-B Own Brands 1. What positioning strategy would you recommend for Glacia? 2. Provide recommendations for each H-E-B brand categories in Table F (pg. 12) in the case. Note the descriptions on page 11. You may want to think about the 4P’s, positioning, etc. Not changing the current strategy may also be an option. Thanks,