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Hello, I am looking for someone to write an article on Kraft and Cadbury Business Strategy, Power and Interest. It needs to be at least 2250 words.
Hello, I am looking for someone to write an article on Kraft and Cadbury Business Strategy, Power and Interest. It needs to be at least 2250 words. The company began its evolution by evolving from a cheese company. The main aim was to relieve grocers from travelling daily to produce cheese. This was a strategy by Kraft Company to start its operation as a food company. In 1930, it was followed by a quick merger between Kraft, Phoenix and National dairy products corporation led to the further growth of the company. After the merger, the company launched new brands that include Velveeta pasteurized process cheese spread and miracle whip salad dressing. The company also came up with innovative advertising strategy.
In 1945, Kraft was renamed to Kraft’s food company. A merger took place in 1980 between Kraft Food Company and Dart industries incorporation in order to diversify the company’s business. Business activities that Dart incorporation engaged include electric appliances, land development, plastic bags and pharma drugs. This was a different line of business since the two business organizations were involved in a totally different business. This was meant to diversify Kraft Food Company. The merger of these two companies did not work well and hence was dissolved after six years. This made the Kraft Company focus on the food industry and applied innovative products strategy (Bhaskaran, 2009).
Kraft’s food company was later sold to Phillip Morris Company at a value of $12.9billion and general food. This took place after the acquiring company had purchased general foods in 1988 at a value of $5.6billion. General food was the biggest food store with multinational and Multiproduct Corporation through acquiring small food companies. A merger between general foods with Kraft’s food under the name Kraft general food incorporation produced the largest food marketer in the United States. At the same time, it acquired another small company Jacobs’s Richard. The merger saw a growth of 20% for two years between 1989 and 1990 despite the experiencing internal wrangles that were caused by large management.
