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Hello, I am looking for someone to write an article on Negative Election Advertising and Its Impact. It needs to be at least 5250 words.
Hello, I am looking for someone to write an article on Negative Election Advertising and Its Impact. It needs to be at least 5250 words. Negative advertising has steadily increased from the 1960s, and the messages emanating from these campaigns include .attacks .focused .on .individuals and their personal characteristics and issues or attacks that may be relevant or irrelevant to issues being handled at that moment. In this context, Jamieson .in her researches .suggested .that .negative advertisements focus .mainly on an adversary ’s failure .and are different from .contrast advertisements, where the latter provides .“explicit .comparisons .between .the .candidates’ .qualities, .records .or .proposals” (Jamieson 99).
Researchers have suggested that specific factors often affect the style and mode of negative advertising, such as certain traits of a candidate, characteristics like his or her political status, or gender of the candidate. Researchers further suggest .that .candidates appearing to trail during campaigns generally prefer using negative advertisements to gain a favorable position. .However, when differences between candidates are very small and one candidate is seen to be leading the campaign by a small margin, that person may resort to negative advertising to .maintain .and the gap and stop the opponents from catching up. The .gender of .the main .candidate .and .his or her adversary, .party .affiliations, .and .dissimilitude in .election .funding (between the chief candidate and his opponent) .also .affect the use of negative .advertising.
A majority of the researches, until date, have explored negative advertising based on candidate dissimilarities. Various scholars have contended that gender is one of the crucial factors during choosing political campaign strategies where women candidates tend to relay their electoral messages (rhetoric) to the public in a different manner, owing to stereotypes that are gender-based. . .