Hello, I am looking for someone to write an article on Starbucks Coffee and Its Target Audience. It needs to be at least 2000 words.

Hello, I am looking for someone to write an article on Starbucks Coffee and Its Target Audience. It needs to be at least 2000 words. According to the Italian tradition coffee houses are like a place for conversation and that provides the customers with a sense of community. From the very beginning Starbucks has been a very different company. The company has not only celebrated the coffee and rich tradition but also successfully brought a feeling of connection. The company endeavors to bring an exceptional experience to the lives of its target market (Clark, Taylor 2007. Starbucks Corporation 2011) Starbucks’ target audience mainly comprises of the upscale coffee drinkers. The coffee chain provides an opportunity to its customers to take a break from the busy and hectic lives and spend some time in a relaxing atmosphere. Starbucks has a very well defined target audience. It has a target market in each age segment whether its adults, young adults or kids and teens. The primary target market of Starbucks consists of men and women aged between 25 to 40 years from urban areas and usually with high incomes. This target segment accounts for almost half the sales of the Starbucks. In order to appeal this target audience Starbucks works keep its products current and position them in such a way that they become a status symbol. Then comes the target market of young adults aged between 18 to 24 years. This segment accounts for 40 percent of the sales of the company.