Hello, I am looking for someone to write an article on Strategic Management: British Sky Broadcasting Group Plc (BSKYB). It needs to be at least 3000 words.

Hello, I am looking for someone to write an article on Strategic Management: British Sky Broadcasting Group Plc (BSKYB). It needs to be at least 3000 words. The company has established themselves as a reputable company since they have about eight million, two hundred subscribers in total. On top of this the company also has other indirect customers who access the company's channels through other non conventional services such as IPTV and Tiscali services. The company's CEO is Jeremy Darroch and its Chairman is James Murdoch. This company is listed as one of the top one hundred companies in the London Stock exchange and has had to employ key strategic elements in order to remain at that position. (Bosky, 2007)

The strategic management model is a guide to the creation of a favourable environment that will facilitate prosperity within the organisation. It is an incorporation of all the key elements affecting the business and directing them towards achievement of the organisation's vision. It should be noted that the strategic management model does not do away with other conventional management techniques like planning, reporting, controlling, budgeting and marketing. Most of the times, it looks at these elements through a larger perspective and finds way of relating them to external factors, organisational abilities and overall aims. (Brown & Weiner, 1985)

The strategic management model should not be something done in isolation, an effective model is one that takes account of the fact that some of the stakeholders in the specific organisation need to be incorporated into the process. There should be ample communication between these parties so that the organisation can ensure that they leave no stone unturned in the process.

Experts have shown that the strategic management model is not a static tool. It is indeed a continuous process because all the external features and organisational qualities considered change with time. Organisations need to keep changing their strategic management model to keep up with current trends. This will go a long way in ensuring that those specific companies stay competitive in this global economy. On top of this, the strategic management model is something that is unique to a specific organisation. This is because each organisation has its own management style, structure, environment, culture and resources. However, this does not eliminate the fact that there are certain similarities that exist between organisations. There are certain obstacles and key questions that have to be addressed in this process and they happen to be common to all organisations. (Brown et al, 1991)

The strategic management model does not deal with the present alone. it mainly dwells with the future. It forecasts certain influential forces in the future and uses those forecasts to act as a guideline for day to day operations. Managers should have the ability to influence members of their organisation to take up all the strategic vision of the organisation. These employees should also have the capacity to implement the recommendations made by their chief executive in their daily operations. The Chief executive should take account the fact that some of the structures and the methods of implementing strategy adopted presently will need to be changed as time progresses. The following are the key elements of the strategic management model

Source. Fahey, L.