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Hello, I am looking for someone to write an article on Toshiba Overview and Global Presence. It needs to be at least 1250 words.
Hello, I am looking for someone to write an article on Toshiba Overview and Global Presence. It needs to be at least 1250 words. Toshiba Overview and Global Presence
This gives the company a global feel and as a result a competitive edge for its products. Toshiba is also listed in the stock exchange markets in London. The number of shareholders is approximately 457,467 holding a total of 423,760,000 shares (“Toshiba”). With an asset base of 69,893 million US dollars the company is led by Norio Sasaki together with the other company’s executives and together they have steered the company to success. With the wide range of products and outlets the company has established itself as one of the leading companies in the electronic business providing a wide variety of products. The global presence is an advantage that the competitors have been unable to penetrate successfully. A. Marketing Mix a) Product The company’s products and services are classified under three categories: computers and accessories, home appliances and consumer electronics. The company has a wide variety of innovative laptops, televisions, projectors, laptop accessories and external hard drives. Business products include copiers, printers, scanners, semi-conductors, hard disk drives, surveillance equipment among others. Industrial products include automation systems, UPS, power systems, LED Display systems and industrial video products. Looking at the wide variety of products each targets a different niche of customers. The products are displayed in variety of showrooms in the various branches. The array of products is geared towards establishment and maintenance of a competitive edge against the competitors.
