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Hello, I am looking for someone to write an essay on Corporate Strategy (Case Organisation:Apple). It needs to be at least 3000 words.The development of proper strategic goals is critical in the 21st
Hello, I am looking for someone to write an essay on Corporate Strategy (Case Organisation:Apple). It needs to be at least 3000 words.
The development of proper strategic goals is critical in the 21st century computer and electronic market due to the high competition and innovation that characterise this market. Apple, a Cupertino California based American multinational is currently considered as the second largest electronic company slightly behind Samsung in terms of revenue. It is the third largest mobile phone manufacturing company in the world behind Samsung and Nokia in terms of market capitalisation, profits and market control. The growth of the company from a small computer company to a major industry player that rivals other giant multinationals is attributed to the corporate strategies adopted by Steve jobs and currently augmented and supplemented by the ideas of Tim cook (Burrows &. Satariano, 2011). The world competitive market has significantly changed and this has enabled apple to make inroads into the industry and create an impact and niche for itself. In this paper, apple as a model company will be analysed to identify the strategic strengths of the company and how these has enabled the company to grow despite the high competition. The changes that have occurred in the market since apple’s entry to provide it with enough footing and space to make an impact will also be analysed. The paper will also provide a three dimensional analysis of the company which includes the identification of the financial strengths of the company, its current market share and relative market strength and the company has used these strategic strengths to succeed. To remain relevant in the current and mobile telephony industry, an organisation must remain highly innovative and quick in introducing new products and ideas. This paper will also discuss some of the product and process innovations developed by the company and how these have enhanced its competitive edge over other market players (Beale, 1998). Post Steve jobs Apple The 2014 global electronic consumer outlook report indicated that changes in the electronic market have resulted into suffering for a number of companies who cannot sustain the heat. Only two companies have remained steadfast that is Samsung electronics and apple Inc. that has been attributed to the organisations’ approach to strategic decision making. Samsung and apple today controls the lion share of the world’s electronic market, which has enabled them to grow their revenue base and increase their profitability. These companies are believed to have remained relevant in this dynamic market due to their abilities to blend talent, innovation and top of the class marketing and brand development strategies supported by clear mastery of the sector’s value chain and distribution processes (Cusumano, 2008). The position of the two companies and especially apple Inc has been attributed to changes, which have occurred in the electronic market, which has given the organisations an age over other competitors in the market. One of the major changes that occurred in the electronic consumer was the introduction of an environment that encouraged the winner-takes-it-all notion thus making second placed companies to struggle for survival.
