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Hello, I am looking for someone to write an essay on Discuss why brand extensions are an important brand growth strategy. It needs to be at least 250 words.On the other hand if a new brand is launched
Hello, I am looking for someone to write an essay on Discuss why brand extensions are an important brand growth strategy. It needs to be at least 250 words.
On the other hand if a new brand is launched, it faces difficult in obtaining shelf space and customers may not have the trust on new products. Another benefit of brand extension to a company is that a company which is already operating in a market and has a steady production, distribution as well as marketing side which will help the company in attaining economies of scale while going forward with the option of a brand extension (Kapferer, 2008, p.296). Brand extension can be a great way to attract new consumers who have not yet explored the existing products of the brand and it can even help in attracting old consumers who had stopped using existing products being offered by a brand. Finally, a brand extension can be a great way of increasing shelf space as well as increasing the revenue and the sales base of a particular
