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Hello, I am looking for someone to write an essay on Module : marketing-- Customer Interface. It needs to be at least 2500 words.However, despite Rachels Organic Dairy currently strong financial posit
Hello, I am looking for someone to write an essay on Module : marketing-- Customer Interface. It needs to be at least 2500 words.
However, despite Rachels Organic Dairy currently strong financial position, expanding into an unknown market creates the potential for significant risk-taking in the growth initiatives as well as creating marketing problems in relation to sending the appropriate marketing message to its new consumer population.
Rachels Organic Dairy maintains sound and viable marketing campaigns which have experienced tremendous success in the UK. However, expansion into the Swedish marketplace requires an analysis of EU consumer attributes and an understanding of what drives social beliefs in this region regarding organic dairy products in order to better segment this potential market opportunity.
This report will identify key issues associated with expansion into Sweden including potential risks, market conditions in the Baltic region, competitor trends, and social influences in this new potential sales environment. This report further identifies potential marketing methods available for Rachels Organic Dairy to establish a strong brand presence in the Swedish marketplace.
Utilising a variety of secondary resource materials, a competent competitor analysis was accomplished. Likewise, pre-existing research studies have offered this report a much clearer perspective on Swedish consumer behaviours in order to recommend a viable strategy for the expansion of Rachels Organic brand into the EU.
The only notable limitation to this research is the lack of a primary research study targeted at Swedish consumers. The utilisation of secondary research addresses questions of the reliability of previous research findings in terms of guaranteeing accuracy in relation to Swedish consumer attributes.
The Swedish marketplace is cited as consisting of consumers who demand products of superior quality whilst also exhibiting a marked awareness of product pricing levels (Wikstrom, 1997). In most respects, the Swedish
