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Hello, I am looking for someone to write an essay on Strategic Marketing and Planning. It needs to be at least 3250 words.They have already been granted approval by the government for £27 million whi
Hello, I am looking for someone to write an essay on Strategic Marketing and Planning. It needs to be at least 3250 words.
They have already been granted approval by the government for £27 million which is separate from the scheme. In addition, the EIB has also approved their loan application for £340 million to bring out greener cars. However, the support from the British government is at a very slow pace as they are apprehensive of the survival of many car makers in the industry. Besides, all car makers in the UK are now foreign owned to which there is a strong reaction from the government. JLR is confident of overcoming the current crisis as they have already reached an agreement with the staff for pay cuts against job security. The focus is on green cars and JLR is very strategically placed with the rivals. They have a sound technological base and would be the first in the small car segment to introduce green cars.
The global car industry is undergoing consolidation under the impact of recession while the British Government and the European Commission (EC) have allocated £2.3bn support to the car industry. The support is to make the firms become firms become greener, more innovative and more productive. Applications from the car makers and the suppliers for funds would be assessed against the criteria set out by the Department for Business, Enterprise and Regulatory Reform (DBERR).
However, Jaguar Land Rover (JLR), now owned by India’s Tata Motors, will receive a government grant of up to £27 million against the total project cost of £400 million, to help them develop a new Land Rover vehicle. This money has been allocated from a separate government scheme and is subject to approval from the European Commission. The car to be developed will be the smallest, lightest and the most efficient car produced by JLR.
The UK car industry needs the support of various department and organizations. It first needs the support of the government by way of funds and the approval comes from the European .Commission.
