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Hello, I am looking for someone to write an essay on The Impact of Customers Tastes Changing on WALMART. It needs to be at least 3000 words.Nowadays, consumers are changing their buying patterns to be
Hello, I am looking for someone to write an essay on The Impact of Customers Tastes Changing on WALMART. It needs to be at least 3000 words.
Nowadays, consumers are changing their buying patterns to be online because of lower prices and available 24/7.
Consumer tastes can be different based on another demographic factor: age. For example, consumers under 35 years old are most likely to be interested in domestics (73.3%), lawn & garden (71.4%), stationery (66.7%), personal care appliances (65.5%) and glasses and dishware (60.0%). (Negley) And the willingness to switch brands also depends on the age groups—for instance, consumers over 50 years old have strongest loyalties. Jennifer Negley also claimed that the loyalties of consumers were falling down. It could be seen in groceries and canned food products which possessed 84% loyalty in 1993 and shifted to 73% in 1997.
Wal-Mart, the largest retailer in the world, is operating in the highly competitive retail industry in both local US market and international market. Wal-Mart Stores, Inc. is based in Bentonville, Arkansas, and comprises four separate retail segments namely Wal-Mart Supercenters, Discount Stores, Neighborhood Markets, and SAM’S CLUB. As of January 31, 2010, the company operated 2,612 Supercenters, 891 Discount Stores, 153 Neighborhood Markets and 602 SAMS CLUB warehouses and in the United States. (Wal-Mart Annual Report, p 14) There are 3,615 Wal-Mart units outside the US including countries such as Mexico, Canada, Brazil, UK, China, and Germany. The retail products available at Wal-Mart include general merchandise such as household goods, apparels, jewelry, health & beauty products, electronics, toys, fabrics, shoes, garden appliances, and crafts.
Along with other retailers in the industry like Kmart and Sear, Wal-Mart is facing the changing consumer buying patterns. .
