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- Section I: Company and Brand Information
- Section II: Product Pitch Script
- This section will optimize the perfect pitch for selling your brand.
- It includes features and benefits of the product.
- Section III: Cross-Selling and Promotional Opportunities
- This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty.
- Develop 1 promotional campaign for selling these complementing products.
Part 2
Prepare a Product Promise and Guarantee Section for your plan based on your research and experiences throughout Weeks 1–4. Add this information as Section IV of the plan.
Final Key Assignment Sections
- Section I: Company and Brand Information
- Section II: Product Pitch Script
- This section will optimize the perfect pitch for selling your brand.
- It includes features and benefits of the product.
- Section III: Cross-Selling and Promotional Opportunities
- This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty.
- Develop 1 promotional campaign for selling these complementing products.
- Section IV: The Product Promise and Guarantee
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