Here are the questions and the requirement is on the file, Super Bowl Ad Review: What's Your Top Spot--Bottom Spot & Why?Posted Feb 1, 2019 9:00 PMWent over the persuasive exercise in class last Tuesd

Here are the questions and the requirement is on the file, Super Bowl Ad Review: What's Your Top Spot--Bottom Spot & Why?

Posted Feb 1, 2019 9:00 PM

Went over the persuasive exercise in class last Tuesday (1/29) and I distributed a hand-out for students (detailing the assignment) and listed it on D2L.

Students have been asked to analyze the persuasive strategies of two ads airing during SuperBowl from this year--one ad you thought was strong and another ad that really missed the mark. For each ad, identify the following (listed below) and include a link to each ad on ispot.tv:

Purpose/Value:  What's the ad trying to persuade you to do?  Is a strong benefit featured in the ad?  Is the ad consistent with the brand's history & reputation?

Target Audience: What group of people is the ad trying to persuade?  Does the ad engage the audience?

Reasoning & Evidence:  What reasons or facts does the ad give for why you should buy the product or do what they want you to do? (You should buy this brand because _______ or if you buy this product, then you will ___________). Do the reasons given in the ad make sense?

Relevance:  Does the ad try to persuade you with any irrelevant evidence--statements, images or facts that have nothing to do with the product or idea being sold?

Unique:  Is the ad unique?  Did the ad stop people and make them watch yet stay true to the brand?  Will the brand & benefit be remembered?  Are the viewer's thoughts favorable?

Post your analysis on D2L no later than Feb 4 11:59 p.m.