hey tutor Attached is an essay paper on advertisement. Can you proofreading my paper. It is about a advertisement of cigarette and i cannot dwell on...

hey tutor

Attached is an essay paper on advertisement. Can you proofreading my paper. It is about a advertisement of cigarette and i cannot dwell on the harm of cigarette only what is in the ads. It would be great if you can let me know if my topic is link back to the thesis statement and if i went off topic. Looking forward for you input

"Don't tell me how good you make it; tell me how good it makes me when I use it" (Leo Burnett). Advertisements can strongly influence people's lives and it often goes unnoticed. Whether it is on television, in magazines, or on billboards, advertisements persuade people one way or the other. It is not until one feels the pressure of withdrawal from the product, they realize the impact it has on their lives. This advertisement has three basic faults: the picture and word not saying the same thing, the large print is contradicting the smaller print and dishonesty

This advertisement used two adjectives in larger print - BOLD CHOICE because they want it to stand out to the customers and it is convincing them to buy a product. While the smaller print put the customers in a put off mood. They want to buy the product that will make them feel satisfied. With the Surgeon General's warning in smaller print put them on the edge and that is one of the reasons why it is less noticeable. However, without the text and the box it would be hard to know what is being advertised. The picture is advertising a young couple on their way to Las Vegas to either gamble, party and have fun. They pull to the side of the road can indicate a few things. They can be resting during a long drive and decide to smoke a cigarette while doing so or maybe they are waiting for friends to meet with them along the way. In this advertisement they make it seem like taking a road trip to Las Vegas always involved smoking once you pull off the highway. Therefore, the picture and words should be saying the same thing, whether if the words or picture remove from the advertisement and in this case, they are contradicting each other.

The name of the company already exists, and they used it to promote another brand of cigarette. The large print is appealing and encourage new customers and maintaining their current customers. The medium print is to reinforce the main object which is the company- Winston, that is selling the product and the linkage between customer and product. They already make a name for themselves and to convince the customer they must make them feel that they are the best out there.  On the other hand, the smaller print is not saying the same thing as the large or medium prints. This is where the scary stuff is the do's and the do not. With the Surgeon General Warning, it is telling the customers what will happen when they take the product and the side effect of this product. For example, what if a person wants to start a family in the future and they see this warning they would think twice about the effect it will have on them later. One print is saying bold choice and the other is giving you a warning, which side should you be on where you would find the truth in this advertisement.

Naturally smooth lured customers to think that these cigarettes are safer than regular cigarettes. They use mostly black, red and yellow colors to give an implication that it is enhancing and that the consumer is getting a bargain. Natural has to do with something that is real and there is nothing real in a cigarette- it is a chemical. This advertisement target Millennials, to promote cigarette selling. Seeing a younger age group doing it make it easier for customers to buy that product and it seems fun and exciting. Once they convince that age group they will grow with the product and when they realized the lies that are sold to them and it is not near the truth and by that time it will be too late.

In conclusion, advertisements should be something that a customer can rely on and in this advertisement, it is the opposite of what's being advertised. An Advertisement can convince a customer to buy their product in ways that you cannot imagine. The picture can be selling the product and the word is discouraging the sale of the product. The large print is telling you a fantasy - bold choice, there is nothing bold in smoking a cigarette and the choice will impact you later. The smaller print is the closest this advertisement gets to the truth and it is contradicting each other and can be deceitful. Either way, they know what to advertise to make the customer come back for more.