Hi, I am looking for someone to write an article on business information systems. report title: evaluation of an is in an organization Paper must be at least 2000 words. Please, no plagiarized work!

Hi, I am looking for someone to write an article on business information systems. report title: evaluation of an is in an organization Paper must be at least 2000 words. Please, no plagiarized work! (Stahl, B. 1968) Tesco: an introduction Tesco is the biggest private sector employer in the UK. The company has more than 360,000 employees worldwide. In the UK, Tesco stores range from small local Tesco Express sites to large Tesco Extras and superstores. Around 86% of all sales are from the UK. (Tesco website) Reason for choosing Tesco As explained by a branch manager at Tesco By the early 1990s we faced strong competition and needed a new strategy. We were good at buying and selling goods but had begun to forget the customers. Sir Terry Leahy, who became Chief Executive in 1997, asked customers the simple question – “what are we doing wrong?”. We then invested in the things that matter to customers. For example, we launched our loyalty scheme Clubcard and Tesco.com, our internet home shopping service. Going the extra mile for customers has been key to our growth. We want to make customers’ lives easier and better in any way we can. We want to appeal to every customer and give them a reason to come back to Tesco. (irisys.co.uk) The reason of selecting Tesco as a case for this discussion is its loyalty card system or as they say Tesco clubcard. In 1995, Tesco became the pioneer to launch its own loyalty card known as Tesco clubcard in the UK. After investing millions of pounds in this system, and within five years time, the number of its clubcard members has grown to nearly ten million throughout the UK, and the reason behind that is the versatility of its clubcard, which is a perfect example of the IS systems used by Tesco. When Tesco introduced its loyalty card to its customers in 1995, it was the beginning of the internet boom, so in order to make the loyalty card a success, they made it internet users friendly, as Tesco’s official website for club card describes it: You can collect points on almost everything you buy in-store at Tesco.com, as well as when you fill up your car, buy your items from Tesco direct or use your Clubcard credit card. Click below for a full list of places you can collect points.(Tesco website) Tesco clubcard is actually a loyalty card which retains all the information of the member and on which a customer can collect points when shopping in-store, online shopping or a Tesco petrol kiosk and can earn points. The point system works in such a manner that when a customer spends one pound, he earns one point, and these points can be redeemed in the form of either vouchers posted out by tesco or online while shopping, thus rewarding customers for shopping with Tesco. As the number of the clubcard members grew, and the revenues boosted up in the last decade or so for Tesco, they introduced Tesco banking, basically by issuing Tesco credit card which is again a clubcard or loyalty card but with a credit limit on it, so the customer is not only saving money on the purchases but also spending credit provided by Tesco, benefiting the company in both ways. It also gave Tesco a massive amount of information about the customers who visited its stores, what they bought, the regularity with which they bought them and how they responded to the in-store promotions and special offers. Sainsbury’s dismissed the card as a gimmick but were soon to lose out on sales to Tesco and in the latter part of 1995, Tesco became the market leader with a market share of 17%.