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Hi, I am looking for someone to write an article on marketing principals and concepts Paper must be at least 1500 words. Please, no plagiarized work!
Hi, I am looking for someone to write an article on marketing principals and concepts Paper must be at least 1500 words. Please, no plagiarized work! So the main difference between social and commercial marketing is that the basic objective of social marketing is “social good” whereas in the case of commercial marketing the sole purpose is to get “finance”.
Social marketing was introduced as discipline in 1970. Philip Kotler and Gerald Zaltman were the fathers of social marketing who thought of using marketing principles to “sell ideas, stance and behaviors” rather than selling goods with a sole purpose to benefit the target audience by influencing social behaviors. But before that social marketing was used as a tool to control the birth rate in INDIA.
Furthermore, the public is divided into two groups: external and internal group. Internal publics are the ones who are somehow involved in the endorsement or accomplishment of the program whereas external publics might include target audience, resultant audience, strategy makers or gatekeepers.
Promotions in social marketing are a mixture of activities as (Rob Donovan, Principles and Practice of Social Marketing: An International Perspective) says, “it includes advertising, direct marketing, personal selling, sponsorships, sales promotion and public relations”.
Mainly there are six basic steps of the social marketing process. Firstly you have to define your issue and have to do research regarding public attitude toward the issue. After knowing your target issue you should plan and develop your strategy. While planning and developing strategy one should keep his target audience in mind so that he could select the most effective techniques to get the desired result.
Once you are done with the strategy and planning, you have to develop your material which includes message construction and plan media activities or any other tool to promote your idea. Now you have to make your communication plan which is the fourth and one of the most important steps of the social marketing process. In this step, the marketer has to note the issues, objectives, benefits to the audience, possible problem and evaluation methods.
