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Hi, I need help with essay on Branding As A Way To Grow A Business. Paper must be at least 2750 words. Please, no plagiarized work!Download file to see previous pages When customers shop and make choi
Hi, I need help with essay on Branding As A Way To Grow A Business. Paper must be at least 2750 words. Please, no plagiarized work!Download file to see previous pages
When customers shop and make choices on which product to purchase, they choose the brand which they believe would provide the answer to their needs. For example, if a company is known for the durability of its products, a reputation it has earned through the years, then its brand name immediately delivers that message to consumers. Hence, if durability is what the consumer is looking for, then the product at hand is chosen over its competitors, thanks to its brand’s reputation of durability. This is also asserted by Keller &. Webster (2004) when they contend that the perception of quality of a brand reflects the credibility of the company who created it. Thus if Nike shoes are dependable in terms of its durability and comfort, then the Nike company must be dependable as well or vice versa. The establishment of brand credibility is guaranteed to save a company from ruin. A perfect example is the Levi’s brand of jeans. A few years back, Levi’s was facing closure due to the huge competition from other clothing brands. However, recently, fortunes have changed for this particular brand through effective advertising and reinvention. The most important point is that before its dwindling successes, the brand had created and confirmed its credibility to the customer base, and that is why it was easy for the clothing line to revamp its market success. Branding becomes more valuable and indispensable due to the intense competition of businesses for the attention of their prospective markets. .