Hi, I need help with essay on Castle Bingo. Paper must be at least 1750 words. Please, no plagiarized work!Download file to see previous pages... Marketing research is the process where a company gath

Hi, I need help with essay on Castle Bingo. Paper must be at least 1750 words. Please, no plagiarized work!

Marketing research is the process where a company gathers information effectively from the market in order to introduce their products and services to the market. The amount of time required for marketing research largely depends on the company's line of business and the size of the target market. However, a defined standard process has used to implement the company's products or services in the market. The process includes 1) assessing the information needs, 2) develop needed information from internal and external databases, 3) implement the marketing research, 4) organization of ideas, and 5) distributing and use of the information (American Marketing Association, 2011). Therefore, marketing research is essential in developing a marketing strategy for any company. This is because as described above, it assesses the steps a company needs to take to reach their target market. The Internet has been useful in collecting marketing data through online focus groups, experiments, and Internet surveys. The marketing research process also involves collecting and use of the secondary data. Secondary data involves re-checking internal and external marketing and secretarial procedures of the company. These procedures include things like sales invoices, warranty cards, and published material. This means that an efficient data collection process will assist this process (McDaniel and Gates 2006). The concept of marketing research basically states that a company should perform marketing research in order to get in touch more with their customer’s needs. The marketing research helps the company know what are the customer’s wants and needs. It does not only target the current customers, but potential customers as well. The overall basis of the marketing research is to create loyalty of the consumers by making them to keep coming back and bring new customers in to ensure profitability and the longevity of the company. Research Proposal The current marketing strategy for Castle Leisure seems to suggest that the online website will bring in customers on its own. There website indeed explains what Castle Bingo is all about and provides a step by step guidelines for the first time the consumers. However, success story for Castle Leisure in the context of Castle Bingo has to be about how well the company combines leveraging synergies, thereby building on consumer insights. They also have to come up with a high decibel advertising that can win many consumers in the game. This therefore calls for a through marketing research that will be able to investigate differences in customer requirements between off-line and on-line bingo games. The marketing strategy must be well thought out and implemented so as to create a superb response from its target customers (Wiig and Digginess 2009). The Castle Bingo online brand has been in the market for long Castle launched an online Bingo presence in 2006, in collaborating with the Bingo network St Minver. At its launch, the company aimed to capture at least 25 percent market share of the branded Bingo online market within the first five years. Castle Bingo is a popular name in the world of bingo halls in the lands with eight, modern bingo clubs situated in the main population centres across the South Wales. Merthyr Tydfil. Nantgarw. Swansea. Uskway, Neath. Morriston, Newport. and also Canton and Newport Road in Cardiff.