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Hi, I need help with essay on Company Analysis and Evaluation. Paper must be at least 2250 words. Please, no plagiarized work!Download file to see previous pages... The Collins Foods Group is a privat
Hi, I need help with essay on Company Analysis and Evaluation. Paper must be at least 2250 words. Please, no plagiarized work!
Download file to see previous pages...The Collins Foods Group is a private company based in Australia with a joint ownership by private investors and management together with employees forming 52% and 48% of ownership respectively. The company's main business includes retail outlets for food service i.e. KFC in Queensland and sizzler in Australia. Collins Food group in Queensland operates from Brisbane where it operates one hundred and fourteen retail outlets and twenty six Sizzler restaurants in within Australia. The earliest KFC restaurant in Australia was established in 1968 and opened in 1969, while the earliest Sizzler was established in 1984 and opened in 1985. KFC has been growing since its establishment and this can be seen in terms of the increased number of retail outlets, more employee, increased profits etc. The company seeks to attain a continuous development in each and every area of its operation as its mission statement describes it "Establish Collins Foods Group as leading restaurant holding company, which operates premier brands where people love to eat and are proud to work." KFC also seeks to better the community in which it operates through its commitment to participate in activities that enhance the community. KFC has a principle that "if you take care of your people they will take care of your customers. If you take care of your customers they will take care of your business"
Figure 1: Collins Food Group Pty Limited SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Strong capital base
Internal controls for some of our outlets are wanting
The state is focusing on subsidizing hotel industry to boost tourism
The world economic crisis that has catalyzed inflation and have seen financial industries raised lending rates
Strong brand
The company is understaffed
Internet marketing will help us to reach out the whole global market and hence expanded market
Technological advancement may introduce new challenges that may affect the normal business processes.