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Hi, I need help with essay on Denis McQuail writes that the entire study of mass communication is based on the premise that there are effects from the media, yet it seems to be the issue on which ther
Hi, I need help with essay on Denis McQuail writes that the entire study of mass communication is based on the premise that there are effects from the media, yet it seems to be the issue on which there is least certainty and least agreement (2005, 456). Why is the study. Paper must be at least 1500 words. Please, no plagiarized work!
McQail is not alone in his presuppositions, in fact in the recent past. it has become a cliché more so among media professional and communication scholars to observe that irrespective of the extensive studies, the connection between media consumption and the subsequent behaviour are still far from established. Evidently, the public and scholarly audiences have been unusually patient with the researches given the fact that there are contradicting reports on the effect of media by numerous experts even though they address the same things (Gauntlett, 1998). However there will come a time when the society must take a step back and interrogate the academic quagmire that is embodied in the debate this begs the question on why it is so complicated for a consensus to be established for a topic that has been subjected to so much examination both from scholarly and formal points of view. There are two alternatives in this debate, either the effects have been so difficult to pin down because they do not actually exist or that those studying them have been going about it the wrong way. In this paper the second alternative will be examined with the intention of answering the question of why the study of media effects is so complicated.
The answer is actually based on a negation of the question, media study is not actually complicated, and the approach with which it has been discoursed is the source of all the difficulty because it is fundamentally flawed. The media effects model when used to study the effect of media on violence and crime tends to look at the problem from the back as opposed form the front, in most cases researcher begin their work with a pre-set mind-set that violent media encourages violence for the viewers (Eveland 2003, p.399). When behaviourists and criminologist for example are trying to discern the connection between the media and violent crime, they tend to turn
